WHAT I HAVE GONE THROUGH?

My career journey is going to infinity and beyond...
If you have any concerns, do not hesitate to connect with me via every channel I have.

Marketing Collaborator

Self-employed

(2019 - present)

Research products to create suitable content.
Create content for websites and social channels.
Satisfied customers: Dulichvietnam, Luxury Inside, Plush Puppy, Adela, WeHelp ...

Marketing & PR Executive

VMO Global - VMO Holdings

(02.2023 - 12.2023)

Developed and executed content strategies aligned with marketing goals and target audiences.
Created, edited, and proofread various content types:
- Blog posts: 02 – 03 posts/week;
- White papers, portfolio, case studies: 01/month;
- Social channel (LinkedIn): 01 post/day.
Coordinated with local and international media (South Korea, Thailand, Singapore…) to promote brand events and communications campaigns.
Collaborated with cross-functional teams (marketing, sales, product) to create content supporting their initiatives.
Stay updated on industry trends and best practices to maintain relevant, informative, and high-quality content for VCC.

Brand Marketing Specialist

Elmich Vietnam

(05.2024 - 09.2025)

1. Brand Marketing Activities.

Social channel activities:

Planned and executed detailed marketing campaigns.
Campaigns: Elmich Olive Collection and Elmich Dr. Sleep.
Led product and brand marketing activities through KOL and KOC campaigns, collaborating with agencies such as Revu, BrancherX, The A List, and PMax. Used channels: Facebook, TikTok.
Initiated and managed partnership marketing activities with partners, e.g., Olivoila, Annam Gourmet…
Coordinated the establishment of the “May Mắn Cho Em” CSR fund in collaboration with NGO/NPO organizations.
Organizations: Niềm Tin Volunteer Group, The National Fund For Vietnamese Children…

Events:

Organized promotional events and product launches.
Plan and implement promotion activities at POS..
Supported additional collaborative events with the Embassy of the Czech Republic in Vietnam.
Event: Czech–Vietnam Cultural Festival in partnership with the Embassy of the Czech Republic in Vietnam.

2. Content Production.

Developed concepts and oversaw promotional videos and imagery production for products and the brand.
Briefed and work directly with designers on POSM.
Assisted in producing and translating communication materials into English.
Supported packaging design and collateral production for product launches.
Support the production of content for other marketing channels: digital, CRM

MarCom Executive

Vietnam Institute of Directors - VIOD

(12.2023- 04.2024)

Content Leader

UPGen Vietnam

(03.2021 - 11.2022)

1. External Marketing Activities.

Created and implemented marketing content strategies (Online and offline).
Responsible for quality control and target control of marketing campaigns.
Responsible for media publications including content and designed materials.
Responsible for controlling the content quality of POSM at sites.
Managed tasks with stakeholders (Agencies, collaborators,...).
Built and coordinated the working process with related departments (Legal, Sales,...).
Worked directly with BOD to make development decisions through Marketing activities.
Took charge of doing marketing partnership.

2. Internal Marketing Activities.

* Achievements:

Successfully managed Marketing activities and leads generated for more than 10 Co-working branches.
Released the official full product Brochure of UPGen in Vietnamese and English.

Copywriter

SCI Group - Keangnam Aesthetic Hospital

(05.2020 - 12.2020)

Developed and deployed brand marketing strategies.
Created and implemented marketing content plans (Media, PR, Social Channels, Offline Events, SEO...).
Responsible for media publications including content and designed materials.
Responsible for developing and communicating the good image of doctors.
Scripted and quality controlled of content in TV programs - "Hanh Trinh Lot Xac".
Did market, audience, and competitors research.
Coordinated with other departments.

* Achievements:

The TV show "Hanh Trinh Lot Xac" took place successfully with more than 1000 participants and became one of the best TV Shows on HTV Channel.
Grew the Facebook page of Dr. Richard Huy with more than 6,500 likes and Tiktok account with more than 50.000 followers.

Marketing Executive

GoAsiaDayTrip (GADTTravel) Company

(07.2018 - 03.2020)

Planned and implemented various marketing campaigns (Online and offline).
Managed and developed social channels: Facebook, Instagram, YouTube, TripAdvisor,...
Created and optimized SEO content for the main website and satellite websites.
Managed aboard KOLs to raise brand awareness.
Responsible for doing press-release content with foreign magazines.
Supported offline and online events.
Worked with other departments: Customer Service, Sales, and Operations.
Worked directly with the CEO on both functional and internal work.

* Achievements:
Developed the GoAsiaDayTrip Facebook channel to grow naturally from 30,000 - 40,000 likes.
Built and developed the GoAsiaDayTrip (GADTTravels) Instagram channel to more than 2,300 followers.
Successfully won an Excellent Award from TripAdvisor in 2019.
More than 10 article keywords appear in the top 10 of Google search results (2018 - 2020).

Team Leader

AIESEC in Vietnam

Managed and developed a group of 8 people to bring employment solutions to S&M enterprises in Northern Vietnam.
Supported internal events and external events (Youthspeak Forum).
Participated in recruitment: finding, and interviewing foreign candidates for partners in Vietnam, and recruiting new members for AIESEC.
Reported and discussed with the higher supervisor to keep track of tasks in the team.
Achievement: Best Member of Management Trainee Team 2017.